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How to Pivot as an Innovator to Find Your Fit in the Marketplace

  • 07/10/2015
  • 7:15 PM - 9:00 PM
  • 5141 California Ave, Irvine, CA 92617 - The Institute for Innovation at UCI

How to Pivot as an Innovator to Find Your Fit in the Marketplace


  • Industrial Designer / Product Architect / Product Innovator
  • Former Professor of Design at: UCLA, CSU Northridge & CSU Long Beach
  • Founder of: Splane Design Associates, Inc., Care-a-peutics and DreamProjX, Inc.
  • Author of DreamProjX (A guide to Creative Freedom & Economic Independence)
  • Robson is named on scores of patents domestically and internationally.
  • Robson’s work has been published in books and magazines, and has been exhibited ingalleries and museums.
  • After years of consulting and licensing Robson is now partnering with businessprofessionals to manufacture and market a selection of his own products through his owncompanies. The Versa-Former 3D (multi-function thermal forming system) is of thoseproduct lines.


Our open session lecture series takes place at the Institute for Innovation at UCI at Research Park 

Address:  5141 California Ave, Irvine, CA 92617

The Beach - 2nd floor

Seminar Series  INSTITUTE FOR INNOVATION @ UCI (ROOM 200) -  Held on the second Friday each month from February through November.  For topics and dates and location, see "Meetings" in the menu bar at the top of the page.  Registration starts at 7:00 PM.  The seminar runs from 7:30-9:00.  Networking follows.  Non-members $10 per person.  Members $5  per pserson (UCI and Chapman Students are free to these lectures). Membership is $50 per year for Founder + 1 Co-Founder ($25 for seniors, students, military, and disabled | UCI and Chapman University Students are $12.50 per year).

Members Only Assistance Meetings:  CHAPMAN UNIVERSITY'S FOWLER LAW SCHOOL  (Room 142) - Held on the last Friday each month from January through October. Registration starts at 7:00, the meeting runs from 7:30 to approximately 9:15 PM.  Members only are permitted at this meeting and the door fee is $5 per person. (Students $2.00 per person)  At this meeting, members present their inventions and get suggestions from other members.  All attendees sign NDA documentation that they will keep what they have seen in confidence to protect the inventor.  This meeting is strictly "Members Only" but you can join IF at this meeting.


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