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Market Research for Startups

  • 08/20/2015
  • 6:30 PM - 8:30 PM
  • 1691 Kettering St, Irvine, CA (PeopleSpace)
  • PeopleSpace.us
  • 1691 Kettering St, Irvine, CA (map)

  • Park in the back, enter through the front



    Whether you’re a startup awash in venture capital or toiling away with zero capital, you still need to know who your customers are, where to find them, what kind of product or service they want, and how best to talk to them in order to generate sales leads. Market research is the best way to gain these answers and more — but how should you begin? And how can you do research without the crazy expense? This workshop will demystify market research by presenting a basic research roadmap you can follow as you develop your product or service and take it to market, with discussion of cost-effective options along the way. We’ll also discuss how to avoid common pitfalls that startups encounter in the research process, so you’ll have a far better understanding of how to gain the customer insights your company needs to succeed. 

    Speaker: Astrid Mayer 
    LinkedIn - https://www.linkedin.com/in/astridica

    About PeopleSpace Community School (PSCS):

    Our classes and workshops are designed to help you stay current and gain insight with instructors who are passionate about sharing what they know.

    Speakers and instructors are 100% community driven and is current working in the field or project of expertise they are sharing.

    Schedule: Tuesday and Wednesday nights at PeopleSpace are dedicated to our Community School: Check out their entire lineup here - PSCS Coming Classes and Workshops

    Cost: Free until 9/15, after that it's $17/class or $40/month unlimited classes.

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